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A photograph I shot on our studio balcony for a brand look book

A photograph I shot on our studio balcony for a brand look book

My photography mates will not thank me for saying this… but graphic designers can often make pretty good photographers – so try shooting your own project photography. It will improve your thinking, rationale and the originality of your final solution. I often set up simple shoots for small budget projects – sometimes using available light or portable studio lights. If you know you’ll need to commission a full-on shoot, involve the photographer early on – they’ll take your ideas and really  make them sing if they are involved and part of the process.

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