Quick design tips #3: DIY hand lettering

Screen shot 2013-03-11 at 11.33.38

Our branding for English PEN applied to a jute bag

I’m drawn to design with ‘soul’, and for me, hand drawn lettering = soul. Two designers I admire who work, almost exclusively, with hand lettering in different ways are James Victore and Marian Bantjes. Victore uses it to provoke, Bantjes to illuminate. I used my own hand lettering to rebrand VisitBrighton and the writers charity English PEN. They both took a few hundred attempts and lots of cutting, pasting and matching the right letterforms to reach the final solution. The end result, a sense of freedom and independence that a font can never really achieve, in my opinion.

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