Back in December, Laura Snoad asked me to write a piece for Digital Arts magazine on ‘failure’. Here it is…


Failure. How to fail better. It’s always confused me to be honest, this statement. I’m sure Samuel Beckett meant well when he had this flash of inspiration, but I bet quite a few people (me included) have scratched their heads and thought… “eh?! why would anyone want to fail, let along ‘fail better’?” So, have I ever failed before? Yes. Have I ‘failed better’ since? Not consciously.

For me, failure is less about the end result and more about the very beginnings of a project. Sometimes, I’ll try and set myself up for failure at the start of a project. What do I mean by that? For me it means being OK with following an idea, even though I can’t really see the end result in my minds eye. Potentially an idea that might meet with failure, after days of work. When you have a paying client waiting for a result, that’s quite a hard thing to stick to. No one wants to fail on a paying job – so sometimes we ease back into the comfort of ideas that we know will work in the end – rather than indulging in ideas that might end up in the long grass.

How do I navigate away from the comfort of an idea that I know will succeed and pursue an idea that could fail? I just keep scratching. When I think about creativity I think of it as an itch that always needs a scratch. I think you have to keep moving towards the ideas that might not work, and keep scratching unlit they start to yield something interesting. So, you could also look at that another way – taking the long road. The comfort of ideas that we know will work don’t take that long to come to fruition. The other approach takes time, and that isn’t a luxury we can all enjoy.

So, to sum up – failure is about:
– setting yourself up for failure at first in order to succeed in the end
– resisting the comfort of an idea that ‘you know will work’ and getting cosy with ‘an idea that might come to naught’
– creating the time and space that it takes to ‘fail’, which means buckling in and knowing that this might be a long ride
– knowing the difference between a project that ‘deserves a bit of failure’ and one that ‘just needs to succeed’


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