A-level projects time (aka no-strings-attached creativity)

You’ve probably heard about Google’s 20% time (it almost seems like old news now). Well, my studio has its own humble version of ‘20% time’, we call it ‘A-level projects time’ Bit of a weird name, especially as none of us at Harrison & Co are 17 or sitting A-levels.

The name was inspired by the artists Jake and Dinos Chapman, who famously completed an art A-level a few years ago. This was long after they were nominated for the Turner Prize in 2003 and already very established artists in their own right. I love that kind of backwards thinking. I can’t find any links to this story on the interwebs, so you’re just going to have to trust me.

Our ‘A-level projects’ aren’t meant to be perfect, or good-looking, or trendy, or cool, or ground-breaking, or award-winning, or hipster-blog-friendly. We do them for fun. There are no rules about style, medium or what subject we choose – the only (very loose) rule is that you have at least one A-level project on the go, and if it’s a bit quiet in the studio, it’s something you can turn to for a bit of fun. A bit of no-strings-attached creativity.

Thought I’d share a few of our A-level projects that are on the boil in the studio at the moment. This first one is all about found typography, usually spotted in the street. This is the progress so far. Shaping up nicely, might use it in a project soon. Again, not meant to be stylish, hip, cool and certainly not done to impress anyone – just the pure pleasure of finding and looking.

Screen shot 2013-03-11 at 15.20.38

Letters found in the street, snapped on an iPhone and made into a bitmap

This next one is a bit weird. If you live in Brighton you’re almost certainly familiar with Iydea, the veggie cafe on Kensington Gardens. Last year I decided it was time to start getting fit and eating better. I discovered Idyea and started to go pretty much every lunchtime. Their food is amazing – wholesome and colourful. I kept looking down at the empty tray after I’d finished and would see these amazing colours and textures. Then the inevitable happened: I started to photograph them on my iPhone. I bought some coloured paper and started religiously shooting each empty tray after I’d finished. The owner of Idyea found the images I’d been making on Facebook and asked if he could frame one for the cafe.

25 empty Idyea takeaway food trays

25 empty Idyea takeaway food trays

Next is a lovely little illustration project that one of my designers, Scott, has been tinkering with: kind of illuminated letters intricately illustrated with quirky motifs. The lovely thing about this is the hidden message that lies within each piece, if you are eagle-eyed enough to spot it.

A-Z by Scott with added hidden message

A-Z by Scott with added hidden message

Screen shot 2013-03-11 at 17.11.19

Screen shot 2013-03-11 at 17.11.30

Scott’s little dalliance with illuminated letters went on to become our Christmas gift to our clients in 2012. Scott illustrated a globe with the words ‘Peace on Earth’ intertwined into the image. We made a short run of 50 signed giclée prints and sent them out to our clients. The response was great, with several clients framing the prints for their homes and offices.

'Peace on Earth' our limited edition giclée print that we gave to our clients for Christmas 2012

‘Peace on Earth’ our limited edition giclée print that we gave to our clients for Christmas 2012

My next A-level project is all about gaffer tape. I love the stuff and it’s a return to something that I’ve already played with before. The possibilities are endless. For me this next piece of work will lead up to an Open House exhibition in May which is part of Brighton Festival. Pop down and say hello if you are free.

Gaffer tape, the possibilities are endless!

Gaffer tape, the possibilities are endless!

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